Posted on 25 November 2014

Scott Gilmore:

“What is worse, the same biochemistry that rewards us for apparent altruism tricks us into thinking, ‘We’ve done our bit.’ A recent study from the University of British Columbia demonstrated that people who ‘liked’ a cause on Facebook were less likely to donate to that cause. Why? Because, in their minds, they’d already contributed. Their brains had already given them a shot of endorphins and it was time to ‘help’ someone else.”

I do think there’s a space for raising awareness. But I also think it’s important not to mistake raising awareness for actually giving.

Filed under: links