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Selling Experiences: product development vs. marketing

Posted on 26 May 2009

Is this sign the product, is it marketing the product, or both?

There seems to be some debate in (choose one: tourism, cultural development, cultural tourism, etc) over whether agencies should be involved in marketing or product development. However, it’s my thinking that anytime you’re selling an experience, there’s not much difference between the two. Everything from signs to sculptures are simultaneously selling the experience (marketing) and contributing to it (product development). When it comes to destination marketing, I’m not sure where the delineation comes in, or if it even exists.

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