There’s a lot of emphasis put on connecting with online audiences these days, hell, I’ve carved out a very small niche for myself as someone who sort of understands how to use the internet (an area that I think will soon cease to be a matter of expertise and more a matter of course). But I don’t think you can underestimate the power of the physical poster for attracting a new audience: everyone goes grocery shopping, not everyone spends time clicking through local blogs. Which is why in the lead-up to an event I’m promoting, I’m attempting to map out everywhere in Prince George that posters can and should be placed. It’s an open project, so anyone with information to add can and should do so. You can find and add to the map here, and leave comments here.
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