As someone who spent a summer as a student working in a sawmill at a wage that still outstrips anything I’ve done since, and currently works for about 3/5 that wage in a position that allows me to be as creative as I want, I’m not surprised by this– but it’s still something worth disseminating.

Really well done illustration and talk about human incentive structures by Dan Pink, revealing some fascinating truths about how knowledge workers are fundamentally different from every previous type of profession.

It’s about the purpose motive, not the profit motive.

Hat tip Rand Fishkin, head badass at SEOmoz.