Binge Listening is the New Black
The team at Stitcher take a look at the data to find out whether people will binge-listen to audio in the same way fans watch Breaking Bad and Game of Thrones. Answer: they do.
“Six episodes in, 21 percent of Serial’s listening behavior matched our definition of binge listening. As a point of comparison, Alex Blumberg’s new StartUp Podcast, which is also serialized, saw 12 percent of listeners binge. Looking at non-serialized shows like WNYC’s Death Sex and Money, bingeing behavior drops to only three percent of listeners.”
As I’ve argued, podcasts aren’t back, a new type of podcast has arrived.