Here’s a cool event from “northern BC’s music capital” (not sure when they got that designation, but events like this certainly help make the case). Essentially, in order to encourage people to try out bus routes they offer free transit that includes local musicians playing on the bus. Would love to see that here in Prince George. Via fortstjohn.ca:

Music that Moves You”. On June 16, July 21, and August 18, 2010, from 7:00 – 9:00 pm, you can hop on a transit bus and enjoy live music as the bus travels around the city.  This is also a great way to try out the transit system!  Each event will feature a different bus route – so you can try out all three throughout the summer.  And the best part – the event is free!  Support local musicians and try out transit for no cost.
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For each event, you can either start at the Cultural Centre or you can join the bus at any stop along the chosen route.  And of course, you can get off at any stop you like.