Posted on 12 November 2014

Seth Godin:

“With so many podcasts, free downloads and Spotify stations to listen to, why? With traffic, weather and talking maps in your pocket, why wait for the announcer to get around to telling you what you need to know?”

This is my theory: take a listen at a traditional radio broadcast. How much of what you hear could feasibly be replaced with apps and unlimited data – stocks, sports scores, road conditions, and weather? What’s left? Focus on how to create it better than anyone else and package it alongside on-demand information. That’s where radio is going.

Filed under: links, media, radio