Why Do Employers Lowball Creatives? A New Study Has Answers

Kay explains that there’s a common misconception that if someone loves their job, they would prefer to work instead of doing other activities that contribute to a fulfilling life, which he says can be a slippery slope. “A graphic designer who works for a cool website and gets to make cool art may love their job, but they may not want to miss hanging out at their kid’s softball game over the weekend,” he says. “Forcing them to do more of it assumes it’s more joy for them, when you gotta realize that, like everyone else, they’re trying to balance their lives.”