"How to make your podcast sound like every other podcast"

Dave Shumka:

“You don’t want to sound like a reporter, you want to sound like a regular person. So use the word ‘like’, like… like a lot.”

Lots of nuggets of gold in this three-and-a-half minutes, including overlong pauses, only uses people’s first names, and sponsors who deliver “baskets full of websites to your front door.” Honestly, I feel like there are a few This American Life/Radiolab/Serial-style crutches such as these that are getting overused- and parody is a good way to draw more attention to them.