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The long tail of audio → 

Posted on 13 November 2014

Dan Misener reacts to Seth Godin’s “An End of Radio“:

“So then, what’s CBC Radio’s podcasting strategy? I can’t pretend to know, but judging from the current lineup of podcasts, it’s all about mirroring the existing over-the-air broadcast lineup.

“The best podcasts out there embrace the unique properties of the medium. They’re intimate, and personal. They’re portable. They’re not constrained to broadcast lengths. They take advantage of the fact that listeners start from the beginning, every time.

“Simply duplicating broadcast programming in podcast form isn’t going to cut it in Seth’s ‘long tail of audio.'”

 

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