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Live & Local v. Real & Relevant → 

Posted on 24 November 2014

I wrote a whole post about how local radio can survive a digital era, but John Collins (paraphrasing James Cridland) puts it much more succinctly:

“Your content may be on AM, FM, Digital or a file, but it will only succeed if it’s relevant to your community of interest.”

So simple. But so essential.

Filed under: links, radio

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